Alannah & Madeline Foundation / Break the Tradition

It's a horrifying truth that family violence spikes every Christmas in Australia. The other truth is that no child should have to spend their holiday season hiding.

We teamed up with the Alannah & Madeline Foundation, an Aussie charity who ensures kids escaping untenable living situations have the means to do so, to drive donations via an outdoor campaign called Break The Tradition.

There are traditions we put up with every year, and there are some we have the power to break.

Family violence should be one of them.

Role: Creative / Creative Director