NBA Store / SlamPay

Checkouts are the dullest part of retail. So we turned them into a sport.

Introducing SlamPay. The world’s tallest payment terminal. Built to the exact height of a professional basketball hoop.

SlamPay transformed the simple act of paying into an adrenaline hit. Fans didn’t just tap to pay – they had to jump, slam and score their purchase. If the buzzer went off, their gear was free.

Awards/Coverage: Gold at The Drum APAC, Silver at Creativepool, Silver at the PHNX Awards, Crystal Award at Mad Stars, Finalist at New York Festivals, Finalist at Award Awards, Finalist at B&T, Finalist at Mumbrella, reported on by Channel 9, ESPN, Sydney Morning Herald, featured in Campaign Brief, Ragtrader, Retailbiz, Little Black Book, Mumbrella

Role: Creative / Creative Director

Built by PICHA Group