Bupa / The No Board

For many Australians living with disability, “No” is not casual. It is clinical, predictive and limiting. It is a word delivered in consultation rooms, classrooms and sporting pathways.

To show that “No” is little more than two characters, Bupa teamed up with the world’s youngest Paralympian, snowboarder Ben Tudhope. Artist Gaston Castagnet helped craft ‘The No Board’ which featured every no Ben had ever faced, and this became the message that Ben took to the ‘26 Games. Showing that anything is possible when he went on to win two medals (Silver & Bronze).

Awards/Coverage: Gold and Silver at Cairns Crocodiles, Bronze at The Drum APAC Awards, Finalist at The Gerety Awards, Finalist at Mumbrella, featured by Channel 9, 7 News, Little Black Book, B&T, Mumbrella, Daily Telegraph, Campaign Brief, Received Over 10 Million in Free Broadcast Media

Role: Creative Director

Directed by Chris Martin