NBA Stores / SlamPay

Checkouts are the dullest part of retail. So we turned them into a sport.

Introducing SlamPay. The world’s tallest payment terminal. Built to the exact height of a professional basketball hoop.

SlamPay transformed the simple act of paying into an adrenaline hit. Fans didn’t just tap to pay – they had to jump, slam and score their purchase. If the buzzer went off, their gear was free.

Awards/Coverage: Silver at the PHNX Awards, Finalist at The Drum APAC, Finalist at Mumbrella, reported on by Channel 9, ESPN, Sydney Morning Herald, featured in Campaign Brief, Ragtrader, Retailbiz, Little Black Book, Mumbrella

Role: Creative / Creative Director

Built by PICHA Group