CeraVe / Skin Barrier’s MVP

CeraVe’s Hydrating Cleanser and Moisturising Lotion are the Skin Barrier’s MVP. Which stands for ‘Most Valuable (skin) Product’ - if you were unsure.

Fronted by legendary athlete Dylan Alcott and Dermatologist Dr Ryan De Cruz, we turned a product launch into a pre-season draft pick. With our fake press conference setting the scene and news sources scrambling to cover the story.

Role: Creative / Creative Director

Directed by Jordan Ruyi Blanch at Outro