Four Seasons / The King is Coming

A cheeky campaign, launched to coincide with the arrival of King Frederik X and Queen Mary of Denmark to Australia.

Rolling out across outdoor sites nationally, and supported by a film in the style of a 90s royal commemorative collectable, which happened to be a wearable robe for your royal hardness.

The work celebrated the brand’s ability to cater for every king in the bedroom. It also gave us an excuse to dream up an entirely new line of fashion… for penises.

The campaign followed a schlonger body of brand work, which saw us land the “Find Your Fit” platform, a rock solid TOV and ‘in your face’ design language. Redefining the Four Seasons brand as the standout, homegrown choice for anyone with a trouser snake.

Coverage: Featured in Campaign Brief, Ad News, B&T, The Stable, Little Black Book

Role: Creative / Creative Director