Bupa / Health Stories

Alongside some of Australia’s most decorated Paralympians, we launched ‘Health Stories’, a game-changing health initiative encouraging more people to actively talk about theirs.

Intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative, positive long-term effects.

Awards/Coverage: Finalist at Cairns Crocodiles, Finalist at The Drum APAC, Covered by 9 News in a News Special, featured in National Geographic, B&T, Campaign Brief

Role: Creative / Creative Director

Directed by Chris Martin at Pork Store