CeraVe / Game-Changing Hydration

Most people treat dandruff and scalp issues as a flake problem, when in reality, it’s a hydration problem.

To launch CeraVe haircare in Australia, we created the platform “Game-Changing Hydration,” reframing scalp care through the lens of performance. The work featured Australian athletes Thanasi Kokkinakis and Mackenzie Arnold alongside dermatologist Dr Ryan De Cruz, pairing sporting credibility with clinical authority and a squeeze of ridiculousness.

Coverage: Featured in Campaign Brief, Little Black Book, B&T

Role: Creative / Creative Director

Directed by Hayden Somerville via Outro