Bupa / Everything for Health

Created the enterprise-wide brand platform that significantly evolved how Bupa talked to its customers in Australia.

The platform was built on a simple but powerful truth: Australians are already putting significant effort into managing their health, often across multiple dimensions of their lives, but often feel like they’re going it alone.

‘Everything for Health’ reframed Bupa’s role as more than a health insurer, positioning the business as a partner that supports people across their whole health – from prevention and everyday wellbeing, through to treatment, recovery and ongoing care.

Coverage: Parodied (rather well) by Dom Littrich of The Inspired Unemployed, featured in Mumbrella, Little Black Book, Campaign Brief, AdNews, B&T

Role: Creative / Creative Director

Directed by Stefan Hunt at EXIT Films