TSB / Elephant in the Room

We Britons find it notoriously difficult to talk about our dosh. It’s the big ol’ elephant in the room.

But, open-up about your money worries (to TSB’s free Money Confidence Experts) and that seemingly overwhelming beast needn’t seem so scary. Introducing Tiny. Less towering trunk, more cute companion. Voiced by Daisy May Cooper.

Awards: 2x Effie Finalist, Marketing Week’s Best Campaign of 2023 Outright Winner, featured in Creative Review, Campaign, The Stable, Shots, Creative Boom, Little Black Book, Roast Brief US, Marketing Beat, Creative Salon and Marketing Week, Five Stars on MAA, Four Stars on David Reviews

Role: Creative / Creative Director

Directed by Finn Keenan at Riff Raff